Web Design Companies
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Ecommerce Web Design Companies
Almost everyone is shopping online nowadays. Considering the convenience and comfort of purchasing items from your own home, it’s no surprise that eCommerce has taken the world by storm. Statistics show that over 230 million will have shopped online by the end of 2023, and this number is only expected to increase.
Hosting an eCommerce website is a great way to widen your consumer base and boost sales. However, you’ll need to do more than just list your products — if you want to attract customers, it’s important to create a positive website experience. That’s where eCommerce website design comes in.
What Is an eCommerce Website Design Company?
An eCommerce website design company consists of a group of professionals (generally user interface experts) that improve the overall design of your website. They’ll work on the following elements:
Imagine entering a physical store — if it’s disorganized or difficult to navigate, you’d probably choose to shop somewhere else. The same logic can be applied to your website.
If your site looks plain, loads improperly, or doesn’t provide a positive shopping experience, potential customers will end up leaving. The purpose of eCommerce website design companies is to help you get the most out of your site by making it easy to use and aesthetically pleasing.
What Does an eCommerce Design Agency Do?
eCommerce design agencies help companies increase sales by creating a compelling website layout. They might use a pre-established template (from companies like Shopify and BigCommerce) or create a custom template just for you. Here’s a closer look at some of the services agencies offer.
Creating a Brand Identity
According to The Drum, 80% of customers are more likely to purchase from a company if they like that brand’s story. In other words, people want to shop from businesses they have a personal connection with. Your website offers insight into what your business is all about, such as:
A plain page that just lists products and prices isn’t going to encourage anyone to explore the site. On the flip side, a colorful page filled with images and details about your brand might entice people to learn more.
A website can’t just look good — it also has to be easy to use. Nobody wants to stay on a website that lags, doesn’t load properly, or is hard to navigate. In addition to making your site attractive, an eCommerce design agency can help with the following:
- 50% of mobile users will leave a page if it doesn’t load within three seconds. The faster your load time, the more users that will stay on your site.
- over 50% of website traffic. Thus, it’s important to ensure your pages load correctly on both desktops and mobile devices.
- 12x faster than text. If your images fail to load, you might lose out on site visitors.
Smoothing out technical bugs can also establish your credibility as a business. People are more likely to trust your products if they can see you put time and effort into curating a functional website.
Creating a Good Shopping Experience
You want every website visitor to have a positive experience with your page, regardless of whether they end up purchasing a product. However, it can be hard to judge our own sites due to personal bias. For example, a paragraph that makes perfect sense to you may be confusing to other users.
By serving as an objective third party, an eCommerce website design agency can identify changes that need to be made. Perhaps a piece of text is too difficult to understand, or maybe one of your website tabs isn’t necessary — whatever the issue may be, it’s the agency’s job to solve it so that your users have the best experience possible.
How Do I Choose The Best eCommerce Design Agency for My Business?
Now that you understand the benefits of eCommerce design agencies, you might be wondering: how do I select one for my business? Before making this decision, you should think about the following factors:
- Budget: You can immediately eliminate agencies that are outside of your marketing budget.
- Time: Consider how quickly you need your website design. For example, you can save money by outsourcing to foreign countries, but these services generally take longer.
- Quality: Before hiring an agency, check out their reviews and work to make sure they meet your quality standards.
By carefully picking the right eCommerce design agency for your needs, you can boost your brand reputation, increase your website traffic and convert visitors into paying customers.